This project was a shop refit to celebrate a new branding partnership. Shop make overs can involve a variety of substrates and this one was no different. The shop is on a main road with a lot of commuter footfall, so the customer wanted to utilize all outdoor space to encourage entry. Using permanent aluminium DiBond sheets with the brands straplines, we were able to ensure no space was left unused by attaching the signs to outer railings and a brick wall. Using the branding we incorporated the design in the opening hours roundels, and continued throughout the store.

The shop has a split-level and we were briefed with the importance of drawing people all the way through into the back of the shop. We achieved this by having strategic messaging to direct the customers.

The top half of the split-level was to become a showroom and distribution hub for a high specification sports brand, we used a variety of strategies. In the rear of the shop a changeable message system was requested. This was achieved using magnetic ferris. The centrepiece was a plinth with a kick plate, and header attached to the ceiling. We applied vinyl messaging to both with the kick plate getting a protective covering. The changing room was decorated with digital wallpaper, continuing the brand’s advertisements.

To create privacy and block out any unsightly views to the rear of the shop, but maintain light and branding, we applied frosted glass to the fitting room with marketing messages on top. This has a great finish with a classic look of informative graphics yet high quality.

The customer required us to use continuous branding throughout the store, something that we were successful in completing thanks to access to the design assets online. Our in house designer was then able to manipulate these to suit all the aspects of the store fit. This was a process completed from direct input by the customer, whom we supplied with visualisations throughout the creative process.